Rucker’s Reno: CDW Modernizes Charleston
Published July 11, 2022
Darius Rucker’s Charleston home renovation series, Rucker’s Reno, captures a niche intersection between history and modern. Each episode showcases the captivating imagery of peeling back layers of history to install practical modern additions to the home. The series’ collaboration with CDW was essential to creating a space for Darius that preserves the home’s history, while seamlessly enhancing it with cameras, tablets, computers and televisions that will provide Darius with functionality that mimics that Charleston ease-of-living ambience. CDW not only transformed Darius’ music room into a technology hub, but they also enhanced Darius’ favorite local artisan accessories business, Boysterous Couture, with technology that will strengthen its transition from e-commerce to a Charleston storefront.
CDW Transforms Darius Rucker’s Favorite Small Business
From the comforting smell of shrimp and grits that greets you as you walk past a local restaurant, to the hand-crafted sweetgrass woven baskets sold at the market, Charleston is a sanctuary for the homemade. With hundreds of family-owned and local shops lining the streets of downtown Charleston, it’s easy to discover one-of-a-kind pieces to add to your closet. Right off Charleston’s iconic downtown retail hub, King Street, is Darius Rucker’s new home on Broad Street. One of his favorite spots to shop is a three minute walk down the road, Boysterous Couture, a handmade accessories shop founded by three brothers. They add a unique twist to typical men’s accessories, from bow ties made out of oyster shells, wallets wrapped in alligator, to the Subtle Tie that simply fills the negative space in the shirt collar with a small patch of leather. With such distinct pieces, the brothers knew their customers would need to touch and feel the products, and Rucker’s Reno documents as the business transitions from e-commerce to brick-and-mortar. CDW played a crucial role in establishing this brand’s debut on the streets of Charleston.
CDW installed gear that will boost Boysterous Couture’s operations: from product design, all the way to check out. A Samsung Interactive Display Board will simplify the design process and allow the brothers to brainstorm new product ideas with ease. This display board is engineered specifically for businesses who want a durable touch screen without having to sacrifice image quality. To ensure the shop’s security, CDW installed a Cisco Meraki Wireless Video Surveillance System. The simplicity of this camera system uses a powerful built-in processor that gives the business safety and security, without compromising the store’s sophistication and style. CDW also installed a HP and Honeywell Point of Sale Solution system that makes the check out process more efficient for both the employee and the customer. Thanks to CDW, customers can now fully observe the head-turning Boysterous Couture accessories while shopping in a sleek, professional setting.
Darius Rucker’s Dream Music Room
A country music star’s home is only complete with a place to write songs and host jam sessions. In fact, the music room may just be the most important room in Darius Rucker’s home. Just like the rest of the home, this room is filled with a rich history: In the 20th century, it was used as a vault. What was once a vault that kept the family’s birth records, is now a modern music room for Rucker to craft music records. The old brick walls are now lined with layers of plaster, completed with dozens of Rucker’s guitars and albums.
Rucker can now stay in the comfort of his own home during meetings with his 50-inch Microsoft Surface Hub that CDW installed. With a crystal-clear camera for Teams meetings and a Surface Pro on his desk, Rucker is fully equipped for his career in this room. The technology that CDW implemented is essential to creating a conducive environment for Rucker to write new albums.
Charleston’s culture, people, music, and food are aspects of the city that can be traced back for centuries. The tangible history that Darius Rucker connects with in his home reminds him of the past, while the modernized renovation and technology allow him to be comfortable in the present. After chiseling away layers of history in the walls of his home, Darius Rucker is now constructing the next chapter of Charleston’s wonderful history.